Bess Raechel Goden

Graphic Design - Illustration - Video Creation - Social Media Design - E-Commerce Design

Profile

Experienced in designing for both digital and print: logos, videos, social media assets, web design, photo composites, posters/signage, packaging and product design.
Proficient with social platform post scheduling, content planning, growth strategies and cross promotional outreach.
Excellent with creating images and video. Video creation from conception to final editing with Adobe Premiere and After Effects.
Experienced in writing and editing promotional copy. Formatted product information across E-commerce platforms.
Created and taught original DIY/crafting projects to both children and adults.

Experience

Steampunk Parliament, New Jersey, 2016-2019

Ecommerce and Social Media Marketer/Illustrator/Designer/Jewelrymaker/Fiber Artist

Created original tshirt/merchandise designs/illustrations using both vector and traditional methods. Reformatted imagery for print.
Generated all marketing material from imagery, video and marketing copy. Designed website, social media promotion imagery and email newsletters.
Designed original fiber products: jewelry, accessories and home decor.
Illustrated coloring book and individual coloring page products.
Designed print materials for packaging and promotion.
Photo retouching and compositing for product photos. Digitally restored historical photographs and used them to make uniquely designed memes sold on products and for social sharing.
Created videos from concept to final editing for social promotion.

Jeff Mach Events: Steampunk World's Fair, New Jersey, 2016-2018

Promotional Designer/Social Media Promoter

Designed social media promotional strategies and graphics, digital ads for merchandise and memes. Resized and distributed all graphics on each social platform.
Wrote and edited promotional copy for events and products.
Created print signage for merchandise at events.
Created original graphics for satellite events and Facebook groups.
Researched unique and entertaining historical photography for social media sharing.

CrochetInsider.com, New York City, 2015-Present

Web Design Consultant/Photo Retoucher/Social Media Designer/Crafting Specialist

Worked with coding specialist to transfer the site from Drupal to Wordpress. Updated site layout.
Retouched product photos and portraits, then used those photos to create web ad banners.
Edited craft patterns.
Constructed samples of designer crochet patterns that were photographed for specialty publications.

Girls Explore, New Jersey, 2014

Illustrator/Web Designer/UI Designer

Created complete redesign of sitemap and UX/UI. Used wireframe mockups to plan and and communicate with the client and the programmer.
Illustrated website background and created matching design elements for the site. Modified existing logo/branding assets and integrated them into the new design scheme.
Designed interactive educational timeline of historical information behind the site's products.
Cover design and document layout with internal illustrations on educational workbook products.

Shoot Again Games, New Jersey, 2013-2014

Contract Illustrator/Graphic Designer

Conceptualized and illustrated 10 main characters and 15 corresponding items/events for playing card series.
Designed playing card, packaging and promotional materials’ typography and graphic layout.
Formatted digital files to printer specifications.

ChristopherImbrosciano.com, New Jersey, 2012

Contract Graphic Designer

Arthur A. Levine Books, Scholastic, New York City, 2011-2012

Editorial Intern

Assisted in text layout for illustration mockups; also proofed text and art for upcoming projects.
Researched historical accuracy of pending non-fiction illustrations; researched photography for cover and interior art.
Cataloged and organized project artwork.

New York Public Library, New York City, 2011

Contract Children’s Programming Assistant

Designed and executed mass distribution of promotional materials for print and digital campaigns.
Designed, developed and taught art lesson plans for children of various ages.
Constructed sample projects.

Christianna’s Cookies, New York, 2010

Contract Illustrator/Graphic Designer

Academy of the Arts, New York, 2006-2007

Arts and Crafts Teacher

Developed and taught curricula for children ages 5-14; incorporated fundamental artistic techniques with cultural context for each project.
Liaised with parents and fellow teachers to incorporate them in class projects; organized final student art exhibition.

Education

Pratt Institute. M.S. Library and Information Design, Specialization in Children’s Literature and Illustration. August 2012
Wagner College. B.A. Theatre and Speech, Concentration: Design. May 2007

Skills

Excellent in hand sketching and traditional painting, colored pencil, marker illustration.
Equally as excellent with vector illustration, converting rasterized images to vector and digital painting.
Knowledgeable in print layout/design, packaging design, signage and print promotions, working with dielines.
Excellent experience in designing graphics for social media promotion.
Proficient in Adobe Creative Suite, particularly Photoshop, InDesign and Illustrator.
Also skillful in QuarkXPress, CorelDraw, SketchbookPro, and MS Office, (particularly Word, Excel and PowerPoint).
Good knowledge of web design: HTML, CSS and Dreamweaver.
History in designing for DIY/Craft market. Have experience teaching original projects.
Skilled in needlearts/fiber arts: crochet, knitting, sewing, embroidery and macrame.
Knowledge of other crafting skills: jewelrymaking, scrapbooking, decoupage, modelmaking, interior design and event design.
Some experience with video making/editing in iMovie and After Effects.
Intermediate Spanish; Basic French and Latin.

*References available upon request.